From Bed Bugs to Mini-Brownies, Businesses Adapt to Change

Small companies must adapt to shifting markets and fickle customersCourtesy ABT Electronics
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New Yorkers who worry about home infestations probably know Roscoe, the bed bug-hunting Beagle who’s been featured in cable television commercials since 2010 and has his own website. But they may not know that bed bug services are just the latest incarnation for Roscoe’s owners, Bell Environmental Services, a Fairfield, N.J., company that has been around for half a century.

Over the years, the 65-employee business has gone from rooting out termites in homes to trapping mice in department stores, from working for pharmaceutical labs and hospitals to getting rid of messy birds on buildings, and then back to residential work sniffing out bed bugs with dogs like Roscoe.