Pursuits
NBC Agrees to 10-Year Extension to Show Cycling’s Tour de France
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Comcast Corp.’s NBC Sports Group signed a new 10-year agreement for coverage of the Tour de France race and will air live stages of cycling’s premier event on its NBC network for the first time, beginning next weekend.
The agreement with the Amaury Sport Organisation, the race’s owner, begins with the 2014 race and runs through 2023. It includes all U.S. television, digital and mobile rights. Financial terms of the agreement weren’t disclosed by NBC. France Television pays 24 million euros ($30 million) a year to show the Tour de France and other sports events managed by Amaury Sport Organisation, according to a statement by the French public broadcaster.