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When a Kickstarter Project Threatens to Fail

When a Kickstarter Project Threatens to Fail
Courtesy Cam Crate

The crowd-funding site Kickstarter, as we’ve written, can be a wondrous tool. Entrepreneurs post an idea for a new product and then turn to the Internet community to raise capital to fund its development. According to the site’s new statistics page, Kickstarter has helped 60,786 project creators raise $261 million.

When it works, the site pleases everybody. Creators find an easy path to start-up capital, investors get in on the ground floor—and in many cases, receive a finished product—and New York-based Kickstarter takes a 5 percent cut of the money raised.