Twitter Plans to Expand Ad Product Into 50 Countries This Year
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Twitter Inc. Chief Executive Officer Dick Costolo said the short-messaging service will start offering its promoted advertising product in 50 new markets this year as it reduces its reliance on the U.S.
Twitter’s ads, which encourage users to subscribe to a company’s feed by recommending its postings, or “tweets,” to users, will be made available in additional markets in Latin America, including Brazil, and Western Europe, Adam Bain, the company’s revenue chief, said today in a press conference in Cannes, France. A full list of countries wasn’t immediately available.