U.S. Open Prime Time TV Ratings on NBC Rise 29% as Simpson Wins
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Television ratings for NBC’s broadcast of the final round of golf’s U.S. Open rose 29 percent from a year earlier as Webb Simpson captured his first major championship, with the tournament ending during prime time on the U.S. East Coast.
The 6 1/2-hour coverage of the tournament yesterday at San Francisco’s Olympic Club was seen on the Comcast Corp. network in 6.6 percent of homes in the top 56 U.S. television markets, Adam Freifeld, a spokesman for the network, said in an e-mail. That’s 29 percent higher than the 5.1 rating the network drew when Rory McIlroy won the event last year at Congressional Country Club in Bethesda, Maryland. The 2011 tournament ended around 7:30 p.m. Eastern time.