Pursuits
The Growing Power of the Meme
The viral Internet jokes known as memes (Lolcats, double rainbows) are getting their own agents and brand managers
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A scruffy, twentysomething man in a cardigan walks down the street, trailed by Sergio Flores, aka Sexy Sax Man, belting out a grinding tune. Cardigan guy passes someone “planking” atop a fire hydrant, someone else doing “the worm” along the sidewalk, and cats with limes on their heads, before Flores gets plowed over by an antelope, and our hero rides off on the beast through a crowd of dancing prisoners in orange jumpsuits into a sunset of animated, Pop-Tart cats making double rainbows in the sky.