Apple and Google Fight to Be Top Mapping App
Just a few years and several tech paradigms ago, Google and Apple were happy allies, and nothing demonstrated that better than their cooperation on digital maps. Since its 2007 launch, Apple’s iPhone has featured Google’s mapping software on its home screen, allowing iPhone owners to quickly find directions and see nearby terrain. Those days are over. On June 11 at the annual geek hajj known as Apple’s Worldwide Developers Conference, Apple Senior Vice President Scott Forstall announced a long-expected divorce: Google Maps has been ousted as a default app on the iPhone and iPad in favor of Apple’s home-cooked alternative.
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