A Content Cubbyhole for Avid Web Surfers

A Content Cubbyhole for Avid Web Surfers
Photograph by Mathew Scott for Bloomberg Businessweek

Nate Weiner, 28, has always had varied interests: photography, animation, programming, criminal detective work. While browsing the Web, he’d often e-mail himself articles and videos about his favorite topics with plans to catch up later. The links inevitably got lost in his overflowing in-box. Frustrated one night in 2007, he built Read It Later, a smartphone app for storing and viewing all the content that gets shunted aside during the course of a busy day. “When I get a bug for something, I have to get it done,” he says.

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