ABC, NBC, Fox Said to Finish Ad Sales Orders for Next Season
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Walt Disney Co.’s ABC broadcast network, Comcast Corp.’s NBC and News Corp.’s Fox finished taking advertising commitments for the TV season starting in September, people familiar with the situation said yesterday.
ABC collected about $2.4 billion in orders and Fox booked $1.95 billion, both little changed from a year ago, while NBC received $100 million more than last season’s $1.7 billion, said the people, who weren’t authorized to talk publicly.