An Italian Oven Maker Expands Amid the Euro Crisis

Rolls of steel sit ahead of use in cooking ranges at Bertazzoni SpA's manufacturing and assembly facility in Guastalla, Italy Photograph by Alessia Pierdomenico/Bloomberg

The past few years should have been tough on Paolo Bertazzoni. As chief executive of Bertazzoni, a maker of high-end kitchen appliances in the northern Italian town of Guastalla, he has watched as the financial meltdown and euro crisis battered his key markets. Yet even as appliance sales in Europe’s biggest countries stagnate, Bertazzoni remains bullish, expecting revenue growth to top 18 percent this year, to €70 million ($88.5 million), after jumping 23 percent in the first quarter. “We’re optimistic,” Bertazzoni says. “There is a significant group of customers whose aspirations and lifestyle give a central role to cooking for the family. Our products are made to respond to this desire with style.”

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