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Godiva to Double Number of Stores in Chinese Market

Godiva, a maker of luxury Belgian chocolate, plans to double its boutique network in China in 2012 as consumers there develop a taste for fine cocoa.

The 86-year-old chocolatier is set to open about 15 shops in the country, bringing the total to about 30 in the three years since it expanded into China, Chief Executive Officer Jim Goldman said in an interview at the Chocovision conference in Davos, Switzerland. Godiva may have 100 Chinese stores in three to four years, he said.