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IBM Ends Its NFL Sponsorship Over Difference in Views

International Business Machines Corp. has ended its information-technology sponsorship of the National Football League because of differing views over how the partnership should be handled.

“We determined that our respective views on how the NFL should manage the IT sponsorship were too different and we decided not to renew our agreement,” said Chris Andrews, a spokesman for IBM. “All discussions were amicable and we remain on very positive terms with the NFL, and there is no reason why we wouldn’t consider advertising on NFL games in the future.”