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Disney Junk-Food Ban Is Seen Costing It Less Than $7.2M

Walt Disney Co.’s plan to bar junk-food advertising from children’s programming would have cost less than $7.2 million in television ad revenue if it were in effect last year, according to estimates by Kantar Media.

That’s the amount that Disney generated from beverage and food commercials aimed at children in 2011, the New York-based research firm said. The figure is less a 10th of 1 percent of Disney’s total annual advertising sales. The company reported ad revenue of $7.6 billion for its media networks in its last fiscal year, an increase of 8 percent.