Deals
Salesforce to Buy Buddy for $745 Million in Social Push
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Salesforce.com Inc. agreed to buy Buddy Media Inc. for about $745 million, its biggest purchase ever, adding marketing software to promote products on social sites including Facebook Inc. and Twitter Inc.
Salesforce will acquire closely held Buddy for $467 million in cash, $184 million in common stock and $38 million in options and restricted stock, the San Francisco-based company said in a statement today, without specifying a total deal value. The final deal value of about $745 million will also include costs for employee retention, Salesforce said in a regulatory filing.