Target's City Ambitions

The retailer tackles cities with a crop of smaller, lower-profile stores
Illustration by 731; Camouflage: Veer

In a landmark building in Chicago’s downtown Loop, Target is putting the final touches on what’s arguably its most radical experiment since bringing designer goods to the masses 15 years ago. In late July a new kind of Target—prosaically named City—will open on South State Street, just down the block from a Macy’s and across the street from a Forever 21. City stores, which are two-thirds the size of typical Target big boxes and may shrink further, will also open this year in Los Angeles, Seattle, and San Francisco.

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