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Louis Vuitton Tops Hermes as World’s Most Valuable Luxury Brand

Louis Vuitton, the French maker of laminated canvas handbags, was named the world’s most valuable luxury brand for a seventh consecutive year.

The brand, owned by Paris-based LVMH Moet Hennessy Louis Vuitton SA, is worth $25.9 billion, a 7 percent increase from 2011, according to Millward Brown Optimor’s 2012 BrandZ study published today. Hermes, in which LVMH owns a stake, rose to second place with a value of $19.1 billion, up 61 percent on last year. Rolex, the closely-held Swiss watch brand, was ranked third at $7.17 billion, a 36 percent gain.