Japan Consumer Agency Says ‘Complete Gacha’ Game Feature Illegal
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Japan ruled a sales method used by online social-gaming operators in the country is illegal, following scrutiny by regulators who said it resulted in charges that were in some cases excessive.
Japan’s Consumer Affairs Agency plans to ban the method, known as “complete gacha,” under a law against unjustifiable premiums and misleading representations from July, it said in a statement today. Social-gaming companies including Tokyo-based DeNA Co. and Gree Inc. have already said they plan to abandon the feature by May 31.