GM Balking at Cost Won’t Run TV Ads During Next Super Bowl Game
This article is for subscribers only.
General Motors Co., which announced plans this week to cut Facebook advertising, said it won’t run ads during the next National Football League Super Bowl championship game.
“We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can’t justify the expense,” Joel Ewanick, the company’s global chief marketing officer, said yesterday in a statement on the automaker’s website. The statement didn’t provide specific figures. The game will be broadcast on CBS.