Sina May Post Second Straight Loss as Costs of Weibo Site Mount

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Sina Corp., operator of the Twitter-like Weibo microblog in China, may post a second straight quarterly loss because of increased spending.

“It is essential for us to build a more dominant scale in order for us to be successful in the long term,” Chief Executive Officer Charles Chao said on a conference call today after Sina reported a loss in the first quarter. The Shanghai-based company may post an “operating loss” this quarter, Chao said.