SAP’s Facebook for Companies Trails IBM in Soaring Market: Tech
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Martina Girkens is determined to change the way Continental AG’s 160,000 employees work together in what amounts to a micro version of how Facebook Inc. and Twitter Inc. have linked more than 1 billion people.
In the past two months, Girkens has helped more than half of the German auto supplier’s workers set up online profiles that let colleagues find each other and team up when specific skills are called for. International Business Machines Corp. provided the internal social networking system, even though SAP AG runs most of its back-office programs, including personnel management software. That’s a headache for the company’s technology staff.