When Should Domain Names Match Company Names?
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When is it necessary or advisable for a startup to have a matching dot-com domain name? What should take priority, the brand name or the domain name? — B.E., Upland, Calif.
With so many startup companies building their business models around Web traffic and online sales, you might think domain names would be the top priority for a startup. But branding and naming experts disagree, particularly if yours will be a business-to-business company rather than a business that sells directly to consumers.