Samsung Electronics to Start Selling OLED TVs in Second Half
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Samsung Electronics Co., Asia’s biggest electronics maker, aims to start selling televisions using organic light-emitting diodes in the second half as it seeks to gain leadership in the next-generation TV market.
Sales will start in South Korea before global shipments begin, Kim Hyun Suk, head of the company’s TV operations, said at a media briefing in Seoul today. The first models will cost at least twice as much as the most expensive flat-screen sets of comparable size, he said.