Hard Drives That Stretch to Infinity

Storage wars heat up as Google vies with two growing startups
From left, Dropbox CEO Drew Houston and Box CEO Aaron Levie Photographs by Matthew Staver/Bloomberg

Silicon Valley startups used to tremble when Google released a product similar to their own. Now? Not so much. On April 24, Google unveiled its long-awaited Drive service, which lets people store files online and synchronize them across all their devices. Drew Houston, the chief executive officer of file-syncing service Dropbox, goaded the juggernaut with a tweet: “In other news, @Dropbox is launching a search engine. :)” Box, another cloud-storage provider, hosted a previously planned party on a Manhattan rooftop on April 25. CEO Aaron Levie shimmied in suit and sneakers while Elijah Wood (yes, that Elijah Wood) manned the turntable. If the Box chief was panicked, he hid it well.

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