Green Mountain Trying to Improve K-Cup Sales Forecating
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Green Mountain Coffee Roasters Inc. Chief Executive Officer Lawrence Blanford, whose company lost almost half its market value after reporting second-quarter revenue that trailed analysts’ estimates, said he’s working to better forecast sales.
“We’re going to keep trying,” Blanford, 57, said in an interview yesterday. Still, “I’m not sure we can call it closer” while sales are growing so quickly.