Coca-Cola Is Looking for Its Lost Norman Rockwell Paintings

Coca-Cola wants its paintings back. The soft-drink company has launched a campaign to locate three Norman Rockwell oil paintings that it commissioned from the famous illustrator in the 1920s and ’30s but which, between then and now, have somehow gone missing.

“Coke is very conscious of its heritage,” says Ted Ryan, Coca-Cola’s director of heritage communications. “In the 1960s we were one of the first companies to establish a corporate archives, and we now have 2,000 to 3,000 pieces of original Coca-Cola oil paintings in our collection. But somehow these three managed to slip away.”