Porsche Mongolian Push Shows Chinese Wealth Heading Inland: Cars

Forget Beijing or Shanghai. Porsche AG, Maserati and Bentley Motors Ltd. are taking the fight for China’s rich to the deserts of Inner Mongolia.

The maker of the 911 sports car opened a dealership in Ordos -- a sparsely populated mining city known as home to Genghis Khan’s mausoleum -- in March after sales jumped 10-fold in four years to 200 vehicles, according to the head of Porsche China. Executives at Volkswagen AG’s Bentley and Fiat SpA’s Maserati said they also plan to open showrooms in the city.