How to Get a Pay Raise (If You're a CEO)

By cherry-picking pay comparisons, corporate boards justify larger compensation packages

Setting the CEO’s salary is one of the most important duties of a public company’s board. So CBS directors decided to give Chief Executive Officer Leslie Moonves a $69.9 million pay package last year only after assessing the competitive market for senior executive talent. The board of directors, however, looked at companies that are, on average, more than twice as large as CBS and included many in businesses far afield from media.

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