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BMW Stretches 3-Series in Top Down China Luxury Expansion: Cars

Bayerische Motoren Werke AG is making a bigger version of its popular 3-Series sedan in a bid to tap into Chinese car buyers’ taste for larger cars and lure them away from the likes of General Motors Co.

The stretch 3-Series, made uniquely for the Chinese market, is 11 centimeters (4.3 inches) longer than the regular model and is part of a broader effort by German luxury-car makers to sell more cars targeted toward first-time buyers in China, after years of focusing on selling their priciest models.