The Big Deal About Big Data

Photograph by Max Dannenbaum/Getty Images

We are in the midst of a “Big Data” revolution. But there is so much hype around this buzzword that it has become what I call a lemmings market: Every tech company on the planet now claims to have a solution for analyzing the mammoth amount of data businesses generate—and need to collect. No wonder top managements find it so difficult to figure out exactly what their companies should do about this trend.

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