McDonald's Pursuit of the Perfect French Fry
Barbara Booth wants her french fries to be like “walking on freshly fallen snow.” That’s a rather abstract goal for a fried potato drizzled with salt, but whatever her method, it’s working. McDonald’s serves up 9 million pounds of its “world famous fries” globally each day, and Booth, the company’s director of sensory science, insists taste and consistency are crucial to that number.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.