Disney Bets on 'The Avengers' After 'John Carter'

After the John Carter flop, the company bets on The Avengers
'John Carter's' losses could hit $200 million Illustration by Eric Hosford

In the months prior to the release of Walt Disney’s John Carter sci-fi epic, Hollywood debated why the film wasn’t catching fire with potential moviegoers. Maybe it was the ho-hum trailers; a title that didn’t cue viewers that the story took place on Mars; or the departure of the studio’s marketing chief two months before its release.

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