DirecTV Lowering Price of NFL Sunday Ticket to Lure Users
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DirecTV, trying to broaden its audience, is cutting the price of its Sunday football package by about 40 percent for existing customers and offering it free to new customers for a year.
The largest U.S. satellite-TV provider said today it is dropping the price for the NFL Sunday Ticket package, which gives users access to all regular season National Football League out-of-market broadcasts, to $199.95 from about $325. Customers that also want access to the games on mobile devices will pay $299.95.