Get Off the Couch and Walk, Or Magic Island Will Hate You

Photograph by Tristan Deschamps/Getty Images

Are you trying to lose weight? And also in your late 40s, somewhat technophobic, and an avid FarmVille player? Why, Dave Wang may have just the social-networked, gameified color touchscreen superpedometer for you. Wang is co-founder and chief executive of Striiv, a five-month-old startup based in Redwood City, Calif. The key-fob-sized Striiv device, which sort of resembles an iPod Nano with rounded edges, has an accelerometer and altimeter inside so—along with measuring the number of steps you take—it also counts the stairs you climb.

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