Pay-Per-View Wrestles With Bar Owners

Sports promoters are pursuing bar owners who don’t pay up for pay TV
Illustration by Chi Birmingham

On the evening of May 8, 2010, Juan Castillo walked up to Plaza Mexico Bar & Grill in a strip mall in Laredo, Tex., paid the $5 cover, then went inside and ordered a Coors Light. He began watching the televised Ultimate Fighting Championship bout between Josh Koscheck and Paul Daley. In the 25 minutes Castillo was in the restaurant, he counted 80 patrons enjoying the action, including Koscheck getting kicked in the eye during the mixed martial arts fight. He also took three photographs to chronicle his visit.

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