Pursuits
Disney Stung by ‘John Carter’ Loss Plots ‘Avengers’ Blitz
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Walt Disney Co., after losing $200 million on the sci-fi film “John Carter,” is mounting a superhero-style marketing campaign to ensure its next big-budget movie, “Marvel’s The Avengers,” is a blockbuster.
The company’s interactive unit designed an online game, the parks division covered a Florida monorail in ads and the Disney XD cable network is running an “Avengers” cartoon, all to help boost awareness of the film, which opens May 4 to kick off Hollywood’s summer box-office season.