SAP Challenges Oracle With $500 Million Hana Incentive
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SAP AG, the largest maker of business-management software, plans to spend almost $500 million to lure customers to its Hana data-processing product, stepping up competition with Oracle Corp.
SAP has budgeted $337 million to provide new clients of its Hana database platform with consulting services and an 18-month refund policy. The Walldorf, Germany-based company is also starting a $155 million venture fund to spur development of applications compatible with Hana.