The Letterpress Thrives in an iPad Age

A centuries-old technology catches on with entrepreneurs
Austin Press made about $250,000 in sales last year. Kimberly Austin now has three presses churning out cards and invitations

On a March evening in Brooklyn, Donatella Madrigal is standing at a Vandercook Universal press, wiping her ink-stained hands on a denim apron. She has just run off several hundred greeting cards, which she’ll sell online and in neighborhood gift shops for up to $5 apiece. By day, the Madrid-born 27-year-old is a graphic artist who designs ads for clients such as Bobbi Brown Professional Cosmetics, working mostly on a computer. In the evenings, she goes analog, printing cards at The Arm Letterpress, a former garage filled with vintage printing presses rented out by the hour to artisans.

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