Pursuits
Golf’s $25 Billion Market Rides Economy to Gain on Woods’ Return
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Golf in the U.S. is growing for the first time in five years as an economic recovery strengthens enough to be measured in the clubs, cleats and plaid shorts that fuel the sport’s $25 billion consumer market.
The number of rounds played on American golf courses has climbed for four straight months through February. Club maker Callaway Golf Co., mower-maker Toro Co. and Nike Inc., which makes golf gear and clothes, are registering revenue growth and stock gains outpacing the Standard & Poor’s 500 Index.