Roi Tiger Has Salvation for Data Hogs

Salvation for Data Hogs
Photograph by Jonathan Bloom for Bloomberg Businessweek

Two years ago, Roi Tiger was managing a team of more than 10 software engineers at a startup outside Tel Aviv when a friend took a trip to Barcelona. He returned with a $1,000 wireless roaming bill. Tiger (pronounced Tigger) recalls that he was struck by “how ridiculous it was, that someone goes on vacation and pays twice what the vacation cost for roaming.” In his spare time, Tiger started experimenting with ways to reduce cell phone bills.

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