Disney's New Channel for Preschoolers

Its new Disney Junior channel targets preschoolers
Disney Junior's new 'Doc McStuffins' show will have its own line of dolls and merchandise at Toys 'R' Us stores this summer Courtesy Disney Enterprises

For more than 70 years, Walt Disney has used a warbling Jiminy Cricket to encourage families to wish upon a star. These days, Disney is banking on Doc McStuffins, featuring a 6-year-old in a lab coat and pink-sequined sneakers who fixes ailing toys. The cartoon will debut on Disney Junior, a cable-TV network for 2- to 7-year-olds that the company is launching on March 23 in about 30 million U.S. households. If all goes according to plan, Disney will bring in big future sales from those tiny viewers.

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