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Kraft’s Name Change to Mondelez Leaves Experts Guessing

Is it pronounced mon-dah-lay? Mon-dah-lezz? Oh, it’s mohn-dah-LEEZ.

That, according to corporate naming expert Nina Beckhardt, is the first problem with Mondelez, the name Kraft Foods Inc. plans to give its global snacks business after spinning off its U.S. grocery unit this year.