Chaleo, Red Bull Co-Founder and Thailand’s 3rd-Richest Man, Dies
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Chaleo Yoovidhya, Thailand’s third-richest man whose energy drink spawned the Red Bull franchise popular with partiers, students, truckers and athletes around the globe, has died. He was 89.
Chaleo passed away on March 17 in Bangkok, according to a message of condolence posted on the company’s website. He owned 49 percent of Red Bull GmbH, a venture he formed with Austrian entrepreneur Dietrich Mateschitz in 1984 that created a new category of energy drinks.