Limbaugh Clash Has Advertisers Recalculating Web’s Power: Tech

A day after Rush Limbaugh called Georgetown law student Sandra Fluke “a slut,” Angelo Carusone, a Washington-based activist, began contacting advertisers to boycott Limbaugh’s show -- over the phone, via e-mail, through Twitter Inc. and on Facebook Inc.

Twenty-four hours later, six companies, including Geico Corp. and Citrix Systems Inc., dropped their ads on the conservative radio program. After three days, 18 more companies, including AOL Inc. and Sears Holdings Corp., pulled their marketing. Before the week was out, 27 more, including Netflix Inc. and Capital One Financial Corp., cut spots from “The Rush Limbaugh Show,” heard by more than 13 million listeners daily.