JPMorgan Cracks the Mutual Fund Top 10

Marketing, more than performance, helps assets climb to $139 billion
Photograph by Jin Lee/Bloomberg

JPMorgan Chase is finding that shrewd salesmanship can overcome mediocre investment returns in the mutual fund business. In 2011 it became the first bank to crack the list of the 10 largest U.S. stock and bond fund managers, according to research firm Strategic Insight. JPMorgan’s funds pulled in more new money, as a percentage of assets, than any rival with at least $50 billion under management.

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