Pursuits
Gap Targeting Broke Young Hipsters Seen as Flawed Plan: Retail
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Gap Inc., which drew legions of young adults in the 1990s with classic khakis and swing-dancing ads, is again banking on young, hip customers to resuscitate its sales. Too bad they’re broke now.
Weighed down by higher-than-average unemployment, student-loan debt and concerns that the economy will continue to struggle, Americans 18 to 34 years old are increasingly reluctant to shop, according to researcher WSL Strategic Retail.