Nordstrom to Institute Free Shipping for All In-Store Purchases

Nordstrom Inc. will offer free shipping permanently on all purchases at its more than 100 namesake department stores starting next week, increasing competitive pressure on its rivals.

The move comes about six months after the Seattle-based retailer became the first department-store chain to add standard free shipping and returns on online orders. The company also is testing same-day delivery at a flat rate of $10 for online orders of any size.