The Luxurious Lives of Preferred Travelers
As president of Lucini Italia, a premium olive oil brand based in Miami, David Neuman frequently shuttles back and forth between Tuscany and South America. Neuman is a million-mile flier with United Air Lines and a Platinum-level member of Starwood Hotels & Resorts, the international luxury chain (it includes Westin, Sheraton, and W Hotels), with whom he has spent more than 1,000 nights across 40 countries. Three years ago, in an effort to lure more customers like Neuman, Starwood devised a test program wherein a select group of a few thousand of its preferred guests was given their own personal concierge, available to them 24 hours a day—and not just when they’re staying at a Starwood hotel, but anytime. Starwood dubbed them “Ambassadors,” and assigned one to Neuman. Neuman’s Ambassador is named Sharon, and he calls her “my angel.”
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