Hitching a Ride on a StartupBus Bound for SXSW

Photograph by Mike Caprio

When I arrive at the StartupBus stop in downtown Nashville this morning, I spot a line of geek-chic engineers filing into three mega-tour buses. Stocked up on capsules of Keurig coffee, freeze-dried fruit, 18 gallons of water, and eight cases of Mercy hangover cure, a caravan of 20- and 30-something techies are ready to depart on a four-day mobile “hackathon” headed for the South by Southwest Festival in Austin, Tex.

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