A Push for ETFs in 401(k) Plans

While individual investors embrace exchange-traded funds, most 401(k)s savings plans give them the cold shoulder. Neil Plein, vice president of Portland (Ore.)-based Invest n Retire LLC, is on a mission to change that. Invest n Retire was awarded a patent last November for technology it developed to offer and trade ETFs in retirement plans. Bloomberg News's Margaret Collins spoke with Plein about the appeal of ETFs in 401(k)s. What follows is an edited transcript of their conversation.

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