Pursuits
Porsche Speeds Up Least-Loved Boxster to Gain on BMW’s Z4: Cars
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Porsche AG is speeding up the third generation of its least-loved model, the Boxster roadster, to pass Bayerische Motoren Werke AG’s Z4 and achieve record sales.
The revamped Boxster, which will debut today at the Geneva International Motor Show, will have more horsepower, cleaner engines and a retractable spoiler. Porsche is betting the changes will help bolster the Boxster’s appeal among buyers like Nick Griggs, who last year opted for a used 911.